Inside BookTok and Quiet Luxury: America’s Most Surprising Subcultures of 2025
BookTok and quiet luxury are two subcultures that have captured the public’s attention in 2025. America thrives on niche trends. One stems from the digital storytelling that takes place on TikTok, where users can read best-selling stories from the comfort of their own bedrooms. The other eschews yesterday’s logo-driven trends in favor of subtle elegance … Read more